My interest aroused, I probed him further, "Who are your customer for this SIM card ?". "Mostly villagers, college students, especially girls, traveling sales representatives", he answered. I could see a pattern emerging. The population segment being targeted by the cellular companies was specifically the ones who wanted to possess mobile phones so that people could get in touch with them, but they themselves were not required to make calls frequently. India, sure has a huge chunk of people in this sector.
TRAI ( Telecom Regulatory Authority of India ) has raised objection to this latest sales gimmick by the operators on how operators can promise lifetime SIM cards when they themselves have been issued operational licenses for a 20 year period. All objections apart, it goes to show how vast and untapped the Indian mobile market still is. Cellular operators are laughing their way to the banks.