It was an Flash based ad promoting the popular Indian website www.MakeMyTrip.com. The website's chief revenue source is through the online booking of airline tickets for its customers. Started a few years back, its segment base then comprised of people traveling abroad. Information Technology related companies and their employees were the money spinners for this company. However with the Indian domestic airline market seeing a spurt in growth in the last 8-12 months with new players introducing their brand airlines into the Indian airspace segment, the company is on a strong platform to cash in on this new avenue of growth. So how do you target this new audience of middle class Indians who have taken to air-travel like never before, thanks to the rock bottom air prices?
Simple....Take 1 part of Bollywood (the Hollywood of India) stuff and 1 part of creativity and stir them well. What you get is a creative idea that is embellished in this 'Awesome Ad'. The concept aims to goad and stir people into giving up the hugely popular Railways mode of transport and start embracing Air Travel. You gotta watch the ad to realize what I am saying. Follow this link.
Awesome ad - Enjoy !!!