Thursday, July 27, 2006

Ears and Eyes go Mobile Now

If all goes as planned cellular-residents of Delhi might be in for a visual cum auditory feast. Radio Mirchi FM station and Hutch cellular provider in Delhi have unveiled plans to roll out something called Visual Radio. The concept though simple has been contrived only now and envisages beaming out cellular content related to programs currently being broadcast over the FM stations. It could be things as simple as the ringtone for the current song doing the airwaves or something handy like the route map to the nearest bookstore that might be housing the book being reviewed over air or even something for the film crazy Indian public-say the ability to download trivia on Big B Amitabh Bachchan while his songs are being aired.

The service though requires a phone with multimedia and GPRS facilities like the Nokia N series. Having a inbuilt FM tuner is a definite help. The service charges that Hutch's proposing to impose on users is quite nominal at Rs 3-4 for every hour of service. Downloads would be charged extra. Airtel is sure to follow suit soon. It is just a matter of time before Mumbaites, Kolkatans, Hyderabadis, Chennaites and Bangloreans get to taste the new service. If you are technology freak then Delhi is the place to be in right now.





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