I came across a very unique E-commerce website that was named Wists. The site was all about a concept that is termed "Social Shopping". Wow !! You had "social bookmarking" and "online shopping". Now you have the next big wave "Social Shopping" hitting World Wide Web. Social shopping sure is a fancy term for a genre of Web 2.0 sites that try to bring together online shoppers at a single point and allow them to bookmark their favorite shopping sites, shopping sites that they just stumbled upon, etc all for the benefit of the other social shoppers. Each one draws from the experiences of millions of others.
As I was researching more on sites like these, I happened to come across at least two others StyleHive and Kaboodle mentioned at Emergic.
How would such a model affect Indian online shoppers? With Indians taking up online shopping in a big way it won't be long before we see similar Indian clones coming up with a desi touch to them. I believe this model is going to be a big hit in India. Indians in general are quite averse to shopping at new places they haven't heard of from a people. They like to be trend adopters rather than trend makers. What would tip the balance in this case would be a site like Wists or a StyleHive that would help people to exchange, rate and recommend shopping sites to their friends and relatives. People would be more willing to make a purchase at a site that has been recommended by 20 people even if all of them are anonymous. The web brings us closer in ways we least expect and networking sites are a unique example.
Social shopping is an idea just waiting to be unleashed on Indians and I would be surprised if Indians do not embrace it in a big way.
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