Thursday, October 05, 2006

XBox Ad - Microsoft has hit the right note

Microsoft XBox 360 launch in India has been accompanied by a dedicated website launch plus some amazing advertising.

I was surfing Rediff and happened to view this XBox 360 ad that features Akshay Kumar and Yuvraj Singh. Together they pull off the intended message across to the target audience. Even Yuvraj's home village's got the hang of Xbox 360. Nice advertisement. Beautifully done with the village chorusing in at the end to "GAME ON"



With the launch of Yuvraj Singh International Cricket 2007 on Microsoft XBox 360, the company is betting big on the Indian market.

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