India learns the art of Satellite Recovery
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Can a revival of old technology throw up challenges to newer technology? Can renewed public interest in an hitherto used and sidelined technology, be so great that it causes the masses to shun a more recent breakthrough? ![]() "Bangalore 93.5 Mast Maja Madi" (Bangalore 93.5 Have some rockin' fun) was what I heard two radio jockeys shouting their voices off on one of the FM channels. I was in Bangalore the last week and was surfing the airwaves on my FM radio. Just five months before when I had last been there Bangalore had 3 FM stations. Bangalore now has a total of 9 FM channels.
I found something else that was more interesting than an increase in FM channels. I never whipped out my MP3 player to listen to music to during my entire stay in Bangalore !! That was a first for me. I never found the need to, given the range and quality of music that was being dished out by the 9 channels day in and day out. This interested me. I asked my cousin who used to plug onto his MP3 player on his way to office in the mornings if he was using it anymore? The answer was a resounding 'NO'. Every auto rickshaw that I climbed into had one of the FM channels blaring away to glory. Cars of my friends had not played CDs ever since the attack of the FM stations. Let alone all this, the most striking fact of all that I heard was that the sales of mobiles with inbuilt FM radio in them had sky rocketed in Bangalore. I suspect that similar episodes are being enacted out in other Indian metros. So for no fault of its, a technology like MP3 that offered more personalized audio options on the move finds itself sidelined in favor of an older technology, FM. A single FM station cannot offer music to suit every Tom Dick and Harry's tastes, but how about 9? How about letting DJ's and RJs managing our playlists than have ourselves do it? Public behavior can cause nightmares to technology predictors. While MP3 players were expected to steam roll FM out of public imagination, here we are seeing the FM empire strike back with a vengeance. Photo courtesy: The Hindu |
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I was explaining my inquisitive cousin studying in 9th grade what moblogging is all about. He asked me if I do it. I said I don't, but could show him a few who do. I scourged the net to see if I can find some m0bloggers. I could hardly lay my hands on a few mobloggers. That got me wondering why moblogging hadn't caught up so well in India despite the hype surrounding it. Blogging by typing text and clicking photos via your mobile camera and using GPRS to send it to a platform like Blogger to be published seemed quite straight forward. How come nobody was taking it up? ![]() A few clicks and searches on Google led me to this excellent interview of Kiran Jonnalagadda a.k.a Jace conducted by Kiruba Shankar on why moblogging is not taking off in India. And if you are wondering who Jace is, he is one of the few mobloggers in India. The reasons that pop out from the interview are
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As I step into 2007, I cannot help but look back in wonder at the amazing strides we are making as a country. Technologies that are helping integrate India with the world economy at a faster rate every new day. Technologies that are helping Indians stretch out and make their presence felt globally. Listed below are the ten technologies I felt have made an impact in this direction in the past one year.
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