- Analysis of user preferences’ that have evolved over a period of time with technology causing the paradigm shifts in consumer behavior
- Gives a perspective on the concept of social media, it’s utility for purposes beyond business and the key aspects of social media strategy
- Provides specific insights (Do’s, Don’ts) about ‘Social Media Behavior’ on Twitter & Facebook for both personal and business usage
- Highlights entrepreneurial and job opportunities that have emerged in this field
- Discusses ways to measure the social media impact
- Interprets the social media strategy being adopted by 30 brands operational in India across various sectors
Additional Sneak Peeks that I got him to share with me...