E-Commerce Funding in India

E-Commerce in India has been maturing rapidly. We have witnessed the mushroom like sprouting of startups, an year of brisk business, the entry of the Big Gorilla, Amazon, in the form of Junglee.com and heavy competition via price wars and then a phase of consolidation with some big acquisitions (FlipKart acquiring LetsBuy, SnapDeal acquiring eSportsBuy and HealthKart acquiring MadeInHealth) and some shutter downs (Taggle.com, Letsbuy.com, Nammagroceries.in, Harisabzi.com and Subzimandi.in). That led me to wonder what has been the total inflow of funding for these startups and how has the pie been shared. Here are some stats

$181M - FlipKart
$98.5M - Smile Group (FashionAndYou.com, DealsAndYou.com, BeStylish.com, FreeCultr.com and Juvalia.in)
$52M - SnapDeal
$39M - Myntra
$179.5 - Others


Total investment by venture funds into ecommerce startups in India - $550M


Other Interesting Readings: 

• How only four companies have accounted for 2/3rd of ecommerce funding from 2010 to 2012 in India?
• Indian Ecommerce: Will it see more corpses than the Battle of Troy?

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